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Bound by tradition: Michelin winter tires

Today Michelin group is one of the oldest European premium tire manufacturers, and can look back on more than 120 years of experience. In 1889 the brothers André and Edouard Michelin take over the management of the specialized rubber processing family business. In the manufacture of tires, climb shortly thereafter rather a by chance.

With a breakdown into the tire business

A defective bicycle tire, the cyclist just decided to repair at Michelin past brings, leads to a momentous idea. Since pneumatic tires are at that time glued to the rims, Michelin begins with the development of a removable tire, which is in 1891 applied for a patent. Four years later, Michelin wants to prove that cars can be equipped with pneumatic tires, but the manufacturer flee risk. Spontaneously one builds with Michelin a car, equips it with pneumatic tires and start so that 1895 car race Paris-Bordeaux-Paris. The race will be a debacle, the car disqualified at the end, because on the track, the wheels are changed; but the suitability of its pneumatic tires has prove Michelin impressive. Since winter tires is set to innovation not only at Michelin.

Innovative today

Some innovations that can make Michelin rely in are the 1930 developed zigzag tread pattern, the first steel radial tire in 1938 or the tubeless radial tire , the Michelin located in 1946 filed a patent. To date, Michelin is investing heavily in the development of tire technology has since 1965 own testing and research centers. Michelin winter tires are since long the safest and most efficient car tires. In different actions carried out by TÜV and DEKRA test could be proved that it is possible with Michelin Winter winter tires can save up to 80 liters of fuel per year.

The Michelin brand creates by long experience and numerous innovations build customer confidence. Reviews have confirmed this impression again.

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